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Every brand is unique.

We don’t do cookie-cutter solutions. We solve real-world problems – the ones that hit your bottom line or make your life difficult. How to know what’s going well and what’s going wrong. How to compete. How to measure progress. How to scale.

Let’s sit down and talk about your goals and the challenges you’re facing. Together we’ll come up with a plan we can deliver. Here’s how we do it.

Step 1


To prep for a workshop session, we start to build a picture of your brand and your niche. We review any existing research materials you’ve shared, assess your retail profile, and audit your digital presence.

Step 2


We meet with you face-to-face to talk about where you are now, what your pain points are, and where you want to go. We’ll identify information gaps, and likely discover other perspectives that need to be included. Along the way, we’ll listen closely, ask probing questions, and assume nothing.

Step 3


Here, we digest the information gathered during our meetings, consolidating, refining, and categorizing. We look for opportunities, craft recommendations, and sketch creative strategies and solutions.

Step 4


We help you prioritize and plan the right sequence of activities and deliverables to meet the goals of your brand. We identify meaningful success criteria, benchmark where appropriate, and anticipate risks and dependencies.

Step 5


We’re ready to hit the ground running to put the optimal mix of retail, brand, and digital strategies into practice to meet your needs and exceed your expectations. Think of us an extension of your team.

Step 6


This is the proving ground.

Are your products on more shelves? Are you listed with more retailers? Is consumer acquisition increasing? Are you meeting territory expansion goals for your brand? How effective are your promotional plans? Better sell-through at store level? More conversions online, deeper customer engagement? Higher brand awareness?

Innovate. Evaluate. Repeat.

Let's get started!